Yandex / B2C / Zero to one
Launching “Mover without a van” at Yandex
Launched the “Mover without a van” service scenario, from needs research and business case through testing and handover to production.
0 → 1from idea to production
4areas of product measurement
B2Cnew service scenario
The challenge
Validate demand for a new service scenario, define its value proposition and prepare the product for launch.
My contribution
- Defined the value proposition, user journey and requirements.
- Built the demand model and unit economics, and assessed conditions for scaling.
- Prioritised the backlog and coordinated engineering, design, analytics and operations.
- Established a metric system covering demand, conversion, fulfilment quality and repeat usage.
My perspective
This project brought together user needs, service economics and operational delivery.